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Operations, automation, and the people in between.

I find where work breaks down, build the fix, and ship it myself when that's faster than filing a ticket. I spent a decade in operations before I taught myself to build, so I've usually done the job I'm automating. Right now that's AI enablement at a healthcare company, plus the legal-tech business I've run since 2020.

Michael Acosta

Core competencies.

Consultative discovery

I run needs assessment before I recommend anything. At nineteen, behind a register, that meant asking every customer how they made coffee at home. It made me the top equipment seller in the shop, and it is still how I open in a new role.

Change management in resistant orgs

Adoption stalls hardest where tenure is highest, and that is the segment I want. I have moved three hundred people with no incentive to change from install and environment setup to building automations they now rely on.

Cross-functional translation

I came up through operations rather than engineering, so I learned the technical vocabulary second and still speak both. I can take the same initiative through an engineering review and a room of care coordinators without losing it in translation.

Executive presence under pressure

Six years of hosting live legal proceedings means escalations land with a room full of counsel watching. I stabilize the room first and troubleshoot second, which is why the client relationships have held.

Psychological safety as an adoption lever

Humor is how I de-risk a first session. It is the specific reason a training cohort of nervous non-technical staff opened a terminal for the first time and kept going.

Ground-up domain fluency

I have entered three organizations at the frontline on purpose: delivery driver, hourly support, inbound phones. Each time I was promoted within seven months to two years, twice into a role that did not exist until I started doing it.

What I do.

AI enablement

  • Curriculum design
  • Hands-on training at scale
  • Change management
  • Agentic coding tools
  • Prompt and context design
  • PHI-aware AI use

Workflow and automation

  • Workflow assessment
  • Process redesign
  • Automation and RPA
  • API integration
  • Salesforce
  • Google Apps Script

Knowledge and documentation

  • Knowledge base architecture
  • Content inventory and audit
  • Editorial standards
  • SOPs
  • Intake workflows
  • Figma process maps

Customer and commercial

  • Customer success
  • Account management
  • Onboarding and adoption
  • Retention
  • Expansion
  • Technical implementation

Building

  • Next.js
  • Node
  • SQLite and PostgreSQL
  • Docker
  • REST integrations
  • Self-hosted infrastructure

Tools I use daily

Claude Code · VS Code · Salesforce · Figma · Jira · Zapier · HubSpot · Intercom · Amplitude · Google Apps Script · Slack · Docker · Next.js · Azure

If something here is useful to you, I'd love to hear about it.

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